Andrea Moitinho is the mastermind behind Alchemy Brand Consultancy. Andrea is a Creative Director and Strategist with over 20 years of experience. She is highly regarded for her ability to create successful brands, build clear communication strategies and identify communications opportunities. Andrea believe in the power of transforming brands and businesses through creativity, innovative ideas, and strong relationships.
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Andrea’s achievements includes masterminding and overseeing News Corporation’s 2007 campaign ‘How to raise the standards of advertising’, lifting the standards of, among other publications, the award-winning The CEO Magazine and the launch of her own print and online publication, RADAR Magazine, a leading community and independent publication, distributed free Australia-wide from 2008 to 2012.
Following some years of intensive in-house freelance experience in design agencies and large corporations such as NewsCorp, PriceWaterhouseCoopers, Commonwealth Bank, The University of Sydney, Australian Institute of Companys Directors and Scenic Tours Group, to name a few. More recently Andrea has been focusing on design thinking, art direction, well-crafted data-heavy documents, typography and is always interested in learning new tools to give a unique touch to that special project.
Andrea believes that creativity is a critical driver of culture, connection, and business performance and that it can improve every detail of the customer experience.
"You can’t just build a brand like in the old days, you need a cultural movement and a continuous brand reassessment in order to achieve business growth."
Terms: The Client” agrees to pay a 50% deposit of the quoted amount to commence any project, with the balance payable prior to delivery. Once research, resources allocated or design work has commenced on a project, this deposit is non-refundable. In the case of a change of mind by “The Client,” this deposit is non-refundable. Alchemy endeavours to provide content and creative services that meet and exceed a client’s needs and expectations, but in the event of a “change of mind” (after a project has commenced) by “The Client”, the initial 50% deposit is forfeited, plus a pro-rata payment based upon the time spent.